Paint Second Life Purple

For Immediate Release:
February 22, 2016

The 2016 Relay For Life of Second Life campaign is kicking off on March 6th 2016, and to
prepare for the Kickoff, volunteers will be painting the Second Life grid purple. This is a
community effort to raise awareness throughout Second Life about Relay For Life, and
everyone on the grid is invited to join us on February 28, 2016 from 1-6 pm SLT at Relay dAlliez, as we start Painting Second Life Purple!

Since 2004, Relay For Life has grown in the virtual world, raising money for the American Cancer Society. Over the last 12 years, this signature fundraiser has raised more than $2.7 million USD, contributing to the mission of the American Cancer Society, which includes lifesaving cancer research, education on prevention and early detection, and forming global partnerships in the fight against cancer.

The Paint Second Life campaign signifies that Relay For Life is about to Kick Off, grid wide. Regions, businesses, communities and a flood of volunteers will celebrate the power of HOPE by turning the entire grid purple for 7 days. This is a good opportunity to visit with new cancer survivors, caregivers, volunteers and other who might not know about the mission of the American Cancer Society and get the excitement of our journey in the forefront of the minds of all of Second Life.

Mark your calendar for Feb.28th and come out in your purple to join our fight!

The Paint Second Life Purple campaign runs from Feb 28 – March 6. The Relay For Life season Kickoff Ceremony will be on March 6 at 10am SLT at the American Cancer Society’s RFL Kickoff regions. The Relay For Life 2016 theme is: Once Upon A Cure.
Relay For Life of Second Life will be on July 16-17, 2016 and is a 24-hour event where teams of volunteers showcase their talents through elaborate designs/builds while celebrating cancer survivors, remembering loved ones lost, and fighting back against cancer through fundraising. Each team is represented by keeping at least one member on the track throughout the entire 24 hours of the event. Teams raise money inside and outside of Second Life from March – July.

Our goal for 2016 is to raise $300,000 USD, which will also be our $3 millionth dollar, all-time.

To learn more about forming a team or joining Relay For Life, contact Random Darrow, Event Chair.